Better
Faster
Cheaper
It is tune to Better now on purpose!
So!
In the new challenge, I am pledging to disprove the myth that PPC is the only solution to the wealth on Internet marketing.
I call it
“The D-Day Of My New Blogging Challenge”
as I promise to put all my energy on this, and share the results, you have the preliminary info here:
http://squidooeventlog.com/challenge-model-for-monetizing-blogs/
http://squidooeventlog.com/d-day-of-my-new-blogging-challenge/
Yes, the success is not an accident
Regards
Michey
Tags: beginner blogger, Blogging, challenge, challenge is on, PPC myth, Safety Net Blogging, Wordpress, WPMU
I have to deal with spam in a Squidoo lens today and I want to share with you, hoping that I can help others not to fall in this trap.
I start my day browsing the e-mails, doing it I find out that in a single lens I have 5 new plexos. It looks unusual to me and I look it over. All of them was pure spam, and I discover other 4 plexos in the same module which have nothing to do with my niche.
The lens is about Affiliate Marketing for beginners, the plexos was about “casino”, “real estate”, “kids making money”.
So, this is what I did:
- Delete all 9 plexos
- Cancel the “participation” in the plexo
- Have a voice in Twitter, facebook about it, and so on
- Now I am share with you all
Why I am doing all this, it is simple:
- If Google find out that we have staff which is not related with the niche we spell out in title and in first paragraph, they will jump to the conclusion that we spam, and they will penalize us with a poor ranking
- Do we want this to happen: NO, NO and NO! We work so hard for our ranking, didn’t we?
- If we let this spam to happen, our credibility as good lensmasters, who work hard to add value, will suffer
It was painful for me to do it!
I am a Web 2.0, and Web 3.0 enthusiast, I perfectly understand the roll of participation, and usually I encourage the participation.
But I don’t tolerate the SPAM.
I am also concern that Squidoo at this point in time, has a lot of garbage lenses and garbage spammers. I think they need to put back powerful programs which will keep the bad people out and block the spam lenses to be publish.
It is easy to do it? No! But if the reputation of Squidoo, and all of us is the price we pay, then make sense to think about it.
If you agree or not with me, please drop a line or two in a comment, as I am really concerned about it.
By the way, the technique of moderate everything under the sun is not working for me, I am too busy, and if is not working for me having just 56 lenses, is definitely not working for people who have 200-300 lenses.
Regards
Michey
http://MichaelaCernescu.com
http://www.squidoo.com/MichaelaCernescu
Google Buzz
Facebook
Tags: affiliate marketing, participation, plexo, spam, squidoo lens, squidoo module
Alex gives us an excellent WP learning tip in “WordPress Export And Import Saves The Day!”
I want to tell you all that my attitude about “bugs” which always surface is not: Oh! I am disparate, God! Why me…
NO, a bug is an opportunity to investigate and learn more.
Long time ago, I was a Programmer Analyst at Sony Corporation of America, in the above picture is the group I was working with. In first row is Phil our boss holding help sign, I am in his back, with our team.
We had a project in which everybody wrote CICS programs for a couple of month, it was around 60 programs for an Account Receivable application. When we had 2 month left to the dead line, we started to connect programs.
It was a mess, we had at least 3-5 CICS bugs per day, and nobody in group was a heavy duty CICS specialist. Some point Phil was exasperated, he said, “let’s create a debugging squad, who is volunteering to get in this group”. I was a deep silence, nobody wanted to mess with this topic, and CICS was very hard to debug…
I kept for a while my eyes on my colleges as I expected them to jump, I was with the group for less then one year (probably 8-9 month) and I learned some CICS with a 3 weeks course and just doing it…
Some point my eyes intercepted Phil’s who was looking at me… Hm! It was hard to take the plunge, but finally I said: “consider me in this group” hoping that others will volunteer as well.
When nobody else volunteer to be in the group, Phil said
- “Michey you will work directly with me
- I will provide for you all you need including my time
- You will get all your overtime paid
- We need to make the 2 month dead line”
I wasn’t a happy camper at all, but… I said to myself, I didn’t have a choice, I must do it!
It was a hell of a 2 month experience, Phil and I connected all the programs, corrected errors in database, and met our dead line.
Guess what in 2 month of fixing “bugs” I really learned CICS, and I was the expert on our group from that point on, and that event catapulted my carrier at Sony.
Why? Because I have the courage to take the risk, to get out of my comfort zone, to work hard… and YES fix the bugs.
That was also a life lesson for me.
Now, I am not a hypocrite.
I am not telling you that when a bug appears, I am happy.
But I am telling you that I try to turn the experience of fixing a bug in a positive learning lesson.
Alex and I we spent almost a day testing all kinds of ideas and finally fixed the bug, and YES, we learned a lot doing it.
And Alex graciously shares with you our experience.
This is my way to say Thank you Alex.
To you happy blogging experience
Michey
PS As you can see not all bugs are ugly, the nature is the best creator!
Tags: courage, fix bug, learning, life lesson, take risk
Google releases new powerful features for Google Analytics:
- The annotations which allows users to make comments on graphs
- Custom variables
- New wizard to create and tweak the Google Analytics code with advanced functions built in:
- configure the code for multiple domains
- advanced campaign tracking
- mobile tracking and so on
Google really is a prolific, and pro-active company, sometimes they surprise me. I point you to the best source of info a have:
http://searchengineland.com/google-analytics-adds-new-features-31624
I also give you a very interesting prospective about what is working in Social Media Marketing.
It is a statistical study which tells you a lot about trends, and can surprise you as well. They surprise me, and this is the reason I want to share with you :
http://www.emarketer.com/Article.aspx?R=1007449
It doesn’t make sense to cut and paste, I decide to send you to the sources I use to inform myself.
With this post I start a new categories “Trends”, keep an eye on it!
Enjoy a good reading,
Michey
Tags: B2B, B2C, Custom variables, Google Analytics
Short and sweet, the Part III is on, biggest benefit is Alexa and how to make the most of it creating and acccount for your main site on the wheel:
http://michaelacernescu.com/help-free-marketing-tools-part-3/
One more part and I am done with free helpful software. I am using them and I save some time for the creative part of this beautiful work. I hope you do the same.
To your success
Michey
It is hard to keep work in line with time, many projects, information overload.
The time for cretion, inovation, new ideas, training for new products and so on is sometime reduced to extreme.
I always was in favor of using tools which gives me back the time I need for the creative part of Internet adventure.
I start today a series of posts about the Marketing Tools I use to get my time back for what I love to do. If you have the same problem as me, look it over:
http://michaelacernescu.com/help-free-marketing-tools-part-1/
As of Dec 12:
http://michaelacernescu.com/help-free-marketing-tools-part2/
other posts will follow soon.
If you use other time saving free packages I want to hear from you
Until next time all the best Michey
Tags: affiliate marketing, Google tools
In the previous lens we had a chat about Affiliate mistakes – well I have another Affiliate mistake.
It will be a huge and costly mistakes not to comply with FTC new rules.

Federal Trade Commission is the nation’s consumer protection agency, and the mission of it is to protect consumers from fraudulent business practices. FTC created new Guidelines for:
- Bloggers
- Affiliates
- On-line advertisers
- Internet Merchants
You will find all details on a new lens I created:
http://www.squidoo.com/FTC-new-rules
Look it over, in a nut shell it is about:
- Testimonials
- Endorsements
- Transparency
I have mix thoughts about this.
In General I like clear, clean rules to follow. In this particular case, there are a lot of gray area of interpretation.
The goal is to keep marketers honest, which might seem like an easy task – how about “tell the truth, the whole truth, and nothing but the truth” – but it’s not that easy because we all have different ideas of what constitutes the whole truth in various situations, and in some specific marketing situations.
It is easy to say this product is good for me, but what is good for me cannot be good for everybody, and the guideline suggest to take in consideration Generally Expected Performance of the product. This is subjective.
Or, let’s say I am a affiliate marketer, and I can say this is a terrific product I made $10,000 in 2 weeks, other affiliate will say I made only $500 in 2 weeks. This means that the product is mediocre? NO! this means that the first affiliate is a better professional then the second one, but it is the human nature, the second is not going to give high marks for a product which produce so little for him…
In reality, you get in trouble if the FTC decides your advertisement is “deceptive.”
The Consumer endorsements rule is going to have a major impact on the affiliate marketing industry, because now, if you have affiliates, they could subject you to liability if THEY don’t follow the rules. And if you ARE an affiliate, expert, or other person defined as being a “sponsored” endorsement or testimonial, you could face liability if you do not disclose the nature of your sponsored relationship, or if you say something deceptive in your endorsement, review, or testimonial.
Looks simple but it is not.
As an affiliate I’ll be as open as I can, and I’ll keep an eye and an open mind about what happen.
Reading the entire lens will give you more ideas about the process of being complient with FTC rules.
Until next time
Regards and be well Michey
Tags: compliant, endorsments, FTC, testimonials
It is an intrigue title for our chat today, especially if you know me as an enthusiastic fun of Web 2.0, but “big success” sometime is accompanied by a couple of clouds, a myth is created too quickly, misuse can occur as well.
In the old days of Web 1.0, we struggled to get traffic spending money with PPC, and creating a big volume of buzz in ezines, forums, blogs.
After a while people was tired losing money or exhausted with the amount of “volume” they had to provide.
Now I recognize that in this process a lot of winners popped up, but not everybody was a winner. To be honest with you, I know more people losing money with PPC vs. gaining what they hope for.
In this background, Web 2.0 was born, and people embraced the new wave with great anticipation, hope, and excitement for 2 reasons:
- Web 2.0 applications are FREE therefore they can produce FREE traffic
- Web 2.0 looks easy, easier than SEO tactics, which changes so frequently
Some Web 2.0 enthusiasts consider the new platform the greatest invention, after the sliced bread, born to solve all our problems.
Mistakes were made:
- Some people started to ignore SEO tactics
- Other people spread too thin among Web 2.0 application
The temptation was great, but there were over 400 Web 2.0 applications. I knew fellow marketers who put their names in over 100 Sites, but it was impossible to post frequently enough in all of them. They don’t even dream to use all Web 2.0. Applications and finish being sick and tired of them.
Then the history repeated itself, the users of Web 2.0 realized that:
- They still need volume, this time web 2.0 volume
- And just volume traffic is not good enough, we need targeted traffic, otherwise we have a very low conversion
- Many start to outsource traffic creation, but the demand for outsourcing increase, and the good companies doing it become expensive over the night
Last time when I look over a company which is good on traffic creation, they jump their fee at $400.00 per month. Just think about a membership which will charge you $400.00 per month just to produce free traffic. Well, first of all your traffic is not free anymore.
For some marketers who are well established this is nothing, but for majority, and especially for beginners it is hard to commit to spend this type of money for “free traffic”.
The good news is that Web 2.0 Applications have an incredible speedy development and a couple of valuable trends already exist:
- Creating groups/community/tribes per a specific niche, this is an excellent idea as within this communities the traffic is targeted
- Combining the power of Blogging with the power of communities
- “Tagging” or “Folksonomies”, the short for folks and taxonomy
- Twitter implements his own version of grouping, allowing the creation of lists per user-ID
In Squidoo world, we know from Seth Godin about the value of creating communities/tribes, these are two (2) good examples for above bullet one and two:
http://crabbysbeach.com/blogs/
http://make-money-blogging.crabbysbeach.com/blogs/
I want now to chat a little about a new consumer phenomenon “tagging”/”folksonomies”.
Tagging is powerful because consumers are creating an organizational structure for online content. You can file away content under tags, and share it with others by filing it under a global taxonomy that they created. Tagging is catching on because it is a natural complement to search, and in World Wide Web (www) searching tools are crucial.
Here’s how tagging works. Using sites such as:
- del.icio.us – a bookmark sharing site
- tagfoot – also a bookmark sharing site
- Flickr – a photo sharing site
- Youtube – a video sharing site
consumers are collaborating on categorizing online content under certain keywords, or tags.
Let say an individual posts photos of his iPod on Flickr and file it under the tag “iPod.” These images are now not only visible under the individual user’s iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 5,000 photos labeled “iPod.”
Even though tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on trends and niches. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, and company. These are living focus groups that are available for free, 24/365.
Now marketers started to use Folksonomy sites to unleash viral marketing campaigns, but marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.
We all know and enjoy Twitter when we had 300-500 followers, as soon we by passed 2000 followers we lost control and started wander about effectiveness of having thousands of non targeted followers.
Recently Tweeter come with a solution – lists, if some people are interested in what I am doing, saying they create a list using my user ID, if I am interested in some specific topics, I can create list per user ID, but in reality the grouping is per keywords that user-ID represents.
Look on my twitter ID
You will find that I create and follow 8 list, and there are 6 lists following me.
I really think that, grouping and tagging will bring us to a different level of leveraging the power of Web 2.0 Applications.
Until next time, all the best
Michaela
Tags: communities, free traffic, grouping, tagging, tribes, twitter lists, Web 2.0, web2
















