michey on June 16th, 2010

Fingers cross, please!

Better
Faster
Cheaper

It is tune to Better now on purpose!

So!

In the new challenge, I am pledging to disprove the myth that PPC is the only solution to the wealth on Internet marketing.

I call it

“The D-Day Of My New Blogging  Challenge”

as I promise to put all my energy on this, and share the results, you have the preliminary info here:

http://squidooeventlog.com/challenge-model-for-monetizing-blogs/
http://squidooeventlog.com/d-day-of-my-new-blogging-challenge/

Yes, the success is not an accident
Regards
Michey

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michey on April 9th, 2010

I have to deal with spam in a Squidoo lens today and I want to share with you, hoping that I can help others  not to fall in this trap.

I start my day browsing the e-mails, doing it I find out that in a single lens I have 5 new plexos. It looks unusual to me and I look it over. All of them was pure spam, and I discover other 4 plexos in the same module which have nothing to do with my niche.

The lens is about Affiliate Marketing for beginners, the plexos was about “casino”, “real estate”, “kids making money”.

So, this is what I did:

  • Delete all 9 plexos
  • Cancel the “participation” in the plexo
  • Have a voice in Twitter, facebook about it, and so on
  • Now I am share with you all

Why I am doing all this, it is simple:

  • If  Google find out that we have staff which is not related with the niche we spell out in title and in first paragraph, they will jump to the conclusion that we spam, and they will penalize us with a poor ranking
  • Do we want this to happen:  NO, NO and NO!  We work so hard for our ranking, didn’t we?
  • If we let this spam to happen, our credibility as good lensmasters, who work hard to add value, will suffer

It was painful for me to do it!

I am a Web 2.0, and Web 3.0 enthusiast, I perfectly understand the roll of participation, and usually I encourage the participation.

But I don’t tolerate the SPAM.

I am also concern that Squidoo at this point in time, has a lot of garbage lenses and  garbage spammers.  I think they need to put back powerful programs which will keep the bad people out and block the spam lenses to be publish.

It is easy to do it? No! But if the reputation of  Squidoo, and all of us is the price we pay, then make sense to think about it.

If you agree or not with me, please drop a line or two in a comment, as I am really concerned about it. 

By the way, the technique of moderate everything  under the sun is not working for me,  I am too busy, and if is not working for me  having  just 56 lenses, is definitely not working for people who have 200-300 lenses.

Regards

Michey
http://MichaelaCernescu.com
http://www.squidoo.com/MichaelaCernescu
Google Buzz
Facebook

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michey on March 29th, 2010

As we are in transition from Web 2.0 to Web 3.0,  I think we have to evaluate what we want to do with Social Media which now has more then 500 sites and growing.

Personally I don’t want to spread to thin with so many small and medium sites. They proofed to be time consuming and didn’t produce what I was expecting from them in term of traffic.

I decided to stay only with 5 giants for a while:

Later I will choose a different set of 4-5 which will be connected better with my niche and which will accompany the 5 giants.

For people who love to spread their wings, I still have the entire social media at the bottom of each post.

I really think that Web 3.0 will produce a revolution on Social Media thinking, but at this moment I tell you my thinking, preference…  and I am doing this for a great purpose,  which is:

Free time for creativity!

Until next time all the best!

Michey


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michey on February 17th, 2010

Alex gives us an excellent WP learning tip in “WordPress Export And Import Saves The Day!”


I want to tell you all that my attitude about “bugs” which always surface is not:  Oh! I am disparate, God! Why me…

NO, a bug is an opportunity to investigate and learn more.

Long time ago, I was a Programmer Analyst at Sony Corporation of America, in the above picture is the group I was working with. In first row is Phil our boss holding help sign,  I am in his back, with our team.

We had a project in which everybody wrote CICS programs for a couple of month, it was around 60 programs for an Account Receivable application. When we had 2 month left to the dead line, we started to connect programs.

It was a mess, we had at least 3-5 CICS bugs per day, and nobody in group was a heavy duty CICS specialist.  Some point Phil was exasperated, he said, “let’s create a debugging squad, who is volunteering to get in this group”. I was a deep silence, nobody wanted to mess with this topic, and CICS was very hard to debug…
I kept for a while my eyes on my colleges as I expected them to jump,  I was  with the group for less then one year (probably 8-9 month) and I learned some CICS with a 3 weeks course and just doing it…

Some point my eyes intercepted Phil’s who was looking at me…  Hm! It was hard to take the plunge, but finally I said:  “consider me in this group” hoping that others will volunteer as well.
When nobody else volunteer to be in the group,  Phil said

  • “Michey  you will work directly with me
  • I will provide for you all you need including my time
  • You will get all your overtime paid
  • We need to make the 2 month dead line”

I wasn’t a happy camper at all, but…  I said to myself, I didn’t have a choice, I must do it!

It was a hell of a 2 month experience, Phil and I connected all the programs, corrected errors in database, and met our dead line.

Guess what in 2 month of fixing “bugs” I really learned CICS, and I was the expert on our group from that point on, and that event catapulted my carrier at Sony.

Why? Because I have the courage to take the risk, to get out of my comfort zone, to work hard… and YES fix the bugs.

That was also a life lesson for me.

Now, I am not a hypocrite.

I am not telling you that when a bug appears, I am happy.

But I am telling you that I try to turn the experience of fixing a bug in a positive learning lesson.

Alex and I we spent almost a day testing all kinds of ideas and finally fixed the bug, and YES, we learned a lot doing it.

And Alex graciously shares with you our experience.

This is my way to say Thank you Alex.

To you happy blogging experience
Michey
PS As you can see not all bugs are ugly, the nature is the best creator!

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michey on January 5th, 2010

Google releases new powerful features for Google Analytics:

  • The annotations which allows users to make comments on graphs
  • Custom variables
  • New wizard to create and tweak the Google Analytics code with advanced functions built in:
    • configure the code for multiple domains
    • advanced campaign tracking
    • mobile tracking and so on

 Google really is a prolific, and pro-active company, sometimes they surprise me. I point you to the best source of info a have:

 http://searchengineland.com/google-analytics-adds-new-features-31624

 I also give you a very interesting prospective about what is working in Social Media Marketing.

It is a statistical study which tells you a lot about trends, and can surprise you as well. They surprise me, and this is the reason I want to share with you :

http://www.emarketer.com/Article.aspx?R=1007449

It doesn’t make sense to cut and paste, I decide to send you to the sources I use to inform myself.

With this post I start a new categories “Trends”, keep an eye on it!

 Enjoy a good reading,

Michey

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michey on December 14th, 2009

Short and sweet, the Part III is on, biggest benefit is Alexa and how to make the most of it creating and acccount for your main site on the wheel:
http://michaelacernescu.com/help-free-marketing-tools-part-3/

One more part and I am done with free helpful software. I am using them and I save some time for the creative part of this beautiful work. I hope you do the same.

To your success

Michey

michey on December 12th, 2009

It is hard to keep work in line with time, many projects, information overload.

The time for cretion, inovation, new ideas, training for new products and so on is sometime reduced to extreme.

I always was in  favor of using tools which gives me back the time I need for the creative part of  Internet adventure.

I start today a series of posts  about the Marketing Tools I use to get my time back for what I love to do. If you have the same problem as me, look it over:

http://michaelacernescu.com/help-free-marketing-tools-part-1/

As of  Dec 12:

http://michaelacernescu.com/help-free-marketing-tools-part2/

other posts will follow soon.

If you use other time saving free packages I want to hear from you

Until next time all the best Michey

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michey on December 1st, 2009

In the previous lens we had a chat about Affiliate mistakes – well I have another Affiliate mistake.

It will be a huge and costly mistakes not to comply with FTC new rules.

2inv05

Federal Trade Commission is the nation’s consumer protection agency, and the mission of it is to protect consumers from fraudulent business practices. FTC created new  Guidelines for:

  • Bloggers
  • Affiliates
  • On-line advertisers
  • Internet Merchants

You will find all details on a new lens I created:

http://www.squidoo.com/FTC-new-rules

Look it over, in a nut shell it is about:

  • Testimonials
  • Endorsements
  • Transparency

I have mix thoughts about this.

In General I  like clear, clean rules to follow. In this particular case, there are a lot of gray area of interpretation.

The goal is to keep marketers honest, which might seem like an easy task – how about “tell the truth, the whole truth, and nothing but the truth” – but it’s not that easy because we all have different ideas of what constitutes the whole truth in various situations, and in some specific marketing situations.

It is easy to say this product is good for me, but what is good for me cannot be good for everybody, and the guideline suggest to take in consideration  Generally Expected Performance of the product. This is subjective.

Or, let’s  say I am a affiliate marketer, and I can say this is a terrific product I made $10,000 in 2 weeks, other affiliate will say I made only $500 in 2 weeks. This means that the product is mediocre? NO! this means that the first affiliate is a better professional then the second one, but it is the human nature, the second is not going to give high marks for a product which produce so little for him…

In reality, you get in trouble if the FTC decides your advertisement is “deceptive.”

The Consumer endorsements rule is going to have a major impact on the affiliate marketing industry, because now, if you have affiliates, they could subject you to liability if THEY don’t follow the rules. And if you ARE an affiliate, expert, or other person defined as being a “sponsored” endorsement or testimonial, you could face liability if you do not disclose the nature of your sponsored relationship, or if you say something deceptive in your endorsement, review, or testimonial.

Looks simple but it is not.

As an affiliate I’ll be as open as I can, and I’ll keep an eye and an open mind about what happen.

Reading the entire lens will give you more ideas about the process of being complient with FTC rules.

Until next time

Regards and be well Michey


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michey on November 15th, 2009

Affiliate Marketing is definitely the best place to start vs. going through the laborious and sometime expensive process of creating your own product. I am  an advocate of personal products, but for the beginning marketing a product that comes from someone who already is an authority on the subject it is a great choose. This could save a lot of time, money, frustration, and you could make money in the process.

After this short presentation I can read your mind: why so many marketers don’t succeed and only a very short percentage do. Why?

Because affiliate marketing is not walk in the park, either. It’s certainly easier than creating your own product launch, but, like anything else, there are plenty of pitfalls just waiting around the corner.

This is a short list of pitfalls to avoid:

Pitfall #1: Choosing a Bad Product to Promote
Not all products are created equal. If you decide to pick your product from Clickbank, select very carefully one which is a high-quality product, and
highest commission. You need to look for ones that have the highest popularity and gravity ratings.

Pitfall #2: Picking a Product Which is a Low Converter
As an affiliate marketer, your goal is to profit from the hard worker others have already done.
Choose your products carefully:

  • Look at conversion rates
  • Read the sales page carefully and
  • Ask yourself if you feel compelled to buy?
  • Did the graphics throw you off?

Pitfall #3: Selling a product to the Salesman of that product
Especially if you have a list avoid jumping on the affiliate product bandwagon for major promotions.
Instead, wait until the noise dies down slightly; and then release a
comprehensive review of the product. This has a much better chance of getting sales for you; and it will also help you to maintain credibility.

Pitfall #4: Picking Products that Offer Small Commissions
Choose products that offer a 50% or 75% commission.
Because many top name Internet marketers concentrate on
promoting high-ticket items, you can still make a killing selling relatively cheap reports. The rising popularity of the $7 report is my proof.

Nothing wrong to buy a cheap product, but distance yourself from the stingy marketers.

Pitfall #5: Failing to Collect Leads
Always, capture leads. The collective experience of many marketers tell us that you as an affiliate must send potential customers to your squeeze page first and then to sale page of the author. You get the chance to market to your list again and again for months or even years. As a marketer, one of the best tools you have available is your list.

With other words, promote affiliate marketing Products creating a Squeeze page in your domain

Pitfall #6: Ignoring the Importance of Timeliness
Successful affiliate product promotion requires you to do more than simply slap an affiliate link in an email and send it out to a couple thousand people. If you expect them to actually buy, your email should be newsworthy – not promotional. If you can genuinely write your email as if it were a news announcement, you are far more likely to draw interest.
To make it short, pay attention to the clock and the calendar. If there’s
a big launch coming up, you need to capitalize on it quickly. There may not be a second window for opportunity.  So take it when you have it.

Pitfall #7: Ignore Important Figures
Many affiliate marketers fail to make many of the small—yet important—
calculations needed in order to run a business and ensure you are in profit.
If:

  • You’re paying too much for traffic
  • Your conversion rates are too low
  • You put too much time into projects that don’t have high yields –
  • Your numbers won’t add up, and the outcome is bad

you should re-think, and re-tweet your campaign, not give up! You always gave the option of  Free Traffic with Web 2.0 ( Social Media)

Summary:
So how does all of this come together? As you read, there are seven common pitfalls in affiliate marketing.

If you fall into them, you affiliate marketing will put you in debt, rather than making you wealthy.

This is the point where a lot of marketers give up. instead of doing this:

  • Start by selecting products that are actually good, a low demand product will make few sales, no matter how hard you try to promote it. If the demand isn’t there, you can’t create it
  • Within a niches that are in high demand, look for a product that is actually a winner. Find something that converts very well looking for
    • high-popularity,
    • high-gravity products on Clickbank,
    • scanning sales pages to find ones with:
      • extraordinarily compelling copy,
      • good bonuses, and
      • reasonable prices
  • Choose a product that is likely to convert well, make sure that the claims are reasonable and that the seller is credible
  • Remember to drive traffic to an opt-in form – NOT to your affiliate link which usually is the sale-page of the author.  Collecting leads is critically important
  • Do yourself a favor and keep track of conversion rates, bid prices, commission rates, product broker fees, and all the other little numbers that affiliate marketers prefer to ignore. Knowing, understanding, and tweaking these numbers could be the difference between profit and debt

So now you can avoid these pitfalls, make better decisions, and ultimately become wealthy via affiliate marketing.

Until thr next time

All the best

Michey

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michey on October 30th, 2009

It is an intrigue title for our chat today, especially if you know me as an enthusiastic fun of Web 2.0, but “big success” sometime is accompanied by a couple of clouds, a myth is created too quickly, misuse can occur as well.

In the old days of  Web 1.0, we struggled to get traffic spending money with PPC, and creating a big volume of  buzz in ezines, forums, blogs.
After a while people was tired losing money or exhausted with the amount of  “volume” they had to provide.
Now I recognize that in this process a lot of winners popped up, but not everybody was a winner. To be honest with you, I know more people losing money with PPC vs.  gaining what they hope for.

In this background, Web 2.0 was born, and people embraced the new wave with great anticipation, hope, and excitement for 2 reasons:

  • Web 2.0 applications are FREE therefore they can produce FREE traffic
  • Web 2.0 looks easy, easier than SEO tactics, which changes so frequently

Some Web 2.0 enthusiasts consider the new platform the greatest invention, after the sliced bread, born to solve all our problems.

Mistakes were made:

  • Some people started to ignore SEO tactics
  • Other people spread too thin among Web 2.0 application

The temptation was great, but there were over 400 Web 2.0 applications. I knew fellow marketers who put their names in over 100 Sites, but it was impossible to post frequently enough in all of them. They don’t even dream to use all Web 2.0. Applications and finish being sick and tired of them.

Then the history repeated itself, the users of  Web 2.0 realized that:

  • They still need volume, this time web 2.0 volume
  • And just volume traffic is not good enough, we need targeted traffic, otherwise we have a very low conversion
  • Many start to outsource traffic creation, but the demand for outsourcing increase, and the good companies doing it become expensive over the night

Last time when I look over a company which is good on traffic creation, they jump their fee at $400.00 per month. Just think about a membership which will charge you $400.00 per month just to produce free traffic. Well, first of all your traffic is not free anymore.
For some marketers who are well established this is nothing, but for majority, and especially for beginners it is hard to commit to spend this type of money for “free traffic”.

The good news is that Web 2.0 Applications have an incredible speedy development and a couple of valuable trends already exist:

  • Creating groups/community/tribes per a specific niche, this is an excellent idea as  within this communities the traffic is targeted
  • Combining the power of Blogging with the power of communities
  • “Tagging” or “Folksonomies”, the short for folks and taxonomy
  • Twitter implements his own version of grouping, allowing the creation of lists per user-ID

In Squidoo world, we know from Seth Godin about the value of creating communities/tribes, these are two (2) good examples for above bullet one and two:
http://crabbysbeach.com/blogs/
http://make-money-blogging.crabbysbeach.com/blogs/

I want now to chat a little about a new consumer phenomenon “tagging”/”folksonomies”.
Tagging is powerful because consumers are creating an organizational structure for online content. You can file away content under tags, and share it with others by filing it under a global taxonomy that they created. Tagging is catching on because it is a natural complement to search, and in World Wide Web (www) searching tools are crucial.

Here’s how tagging works. Using sites such as:

  • del.icio.us – a bookmark sharing site
  • tagfoot – also a bookmark sharing site
  • Flickr – a photo sharing site
  • Youtube – a video sharing site

consumers are collaborating on categorizing online content under certain keywords, or tags.

Let say an individual posts photos of his iPod on Flickr and file it under the tag “iPod.” These images are now not only visible under the individual user’s iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 5,000 photos labeled “iPod.”

Even though tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on trends and niches. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, and company. These are living focus groups that are available for free, 24/365.

Now marketers started to use Folksonomy sites to unleash viral marketing campaigns, but marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.

We all know and enjoy Twitter when we had 300-500 followers, as soon we by passed 2000 followers we lost control and started wander about effectiveness of having thousands of non targeted followers.
Recently Tweeter come with a solution – lists, if some people are interested in what I am doing, saying they create a list using my user ID, if I am interested in some specific topics, I can create list per user ID, but in reality the grouping is per keywords that user-ID represents.

Look on my twitter ID

You will find that I create and follow 8 list, and there are 6 lists following me.

I really think that, grouping and tagging will bring us to a different level of leveraging the power of Web 2.0 Applications.

Until next time, all the best

Michaela

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